Myntz! Breathmints

• Brand Strategy
• Photography Art Direction
• Logo Redesign
• Color
• Packaging Redesign
• POS Design

When the brand transitioned to cleaner ingredients, I saw a chance to revitalize its visual identity. I modernized the packaging and logo design to reflect this change while supporting the introduction of new flavors. This case study showcases how I helped the brand refresh its image while staying true to its market presence.

Strategy

Photography Art Direction

Packaging

Store Displays

Credit: Myntz! on solid blue backgrounds @Julee Ho and team